Hi! I'm Britney Jeanine.

I’m Britney, a creative strategist, builder, and rat race retiree living a dual life with intention.

For more than 17 years, I’ve worked at the intersection of storytelling and strategy, helping bring big ideas to life with clarity, structure, and care. By day, I serve as a Group Account Director at Trade School, stewarding complex initiatives for The Home Depot’s retail media network, Orange Apron Media. I lead with excellence, not urgency, proving you can still have the dream and the direct deposit without letting work become your whole identity.

By heart, I’m an entrepreneur and creator who has built and rebuilt brands across seasons of calling, transition, and growth. Those shifts earned me the nickname The Pivot Queen. Today, that energy looks different. I no longer perform for momentum. I move with discernment.

My entrepreneurial expression lives through:

• Biz with Benefits, a community for ambitious women navigating career and business side by side.

• Iconiq Lab, a strategy-led creative agency focused on building brands with structure, substance, and staying power.

• Aubrey Taylor, a handmade handbag line rooted in culture, craftsmanship, and community.

My faith grounds everything I do. I believe in stewarding each season well, building without striving, and trusting that clarity comes through obedience, not performance. Retiring from the rat race did not mean opting out of ambition. It meant opting out of pressure, perfection, and constant proving.

Outside of my work, my life is intentionally full. I’m a wife, a mom, and a lover of movement, beauty, and rest. This space reflects the life I’m living in between the dream and the direct deposit, where work is one room in the house, not the whole house.

If you’re navigating growth, holding more than one calling, or quietly ready to step off the race without disappearing, you’re welcome here.